MICA, a premier management institution, has launched a new 25-week online Social Media Influencer Programme . This specialized course is set to begin on December 28 . It offers participants a unique opportunity, including five paid internships with Monk Entertainment, a leading digital media and creator management agency.
The programme carries a fee of Rs 1,00,500 plus Goods and Services Tax (GST) . MICA designed this course to provide comprehensive training. It focuses on the business aspects, strategic planning, and the overall impact of digital influence. The curriculum targets individuals looking to professionalize their presence as social media creators.
Programme Faculty and Expert Insights
The online programme will feature instruction from Falguni Vasavada and Siddharth Deshmukh. Industry insights will be provided by Viraj Sheth , co-founder and CEO of Monk Entertainment. This information comes directly from an official MICA press release.
Sheth will host two exclusive live masterclasses as part of the curriculum. These sessions will deliver practical frameworks, specific industry insights, and proven growth strategies. Sheth built Monk Entertainment from its inception, achieving an impressive Rs 97.8 crore in annual revenue , demonstrating significant success in the digital media sector.
Exclusive Masterclass Topics
- Media Training for Digital Thought Leaders : This masterclass guides participants in developing a robust and authentic public persona. It covers essential techniques for managing public perception effectively. The training also focuses on strategies for confidently representing one’s personal brand or a client’s brand across various digital platforms.
- Multi-Platform Content Distribution and Growth Strategy : The second masterclass provides participants with advanced methods to expand their content’s reach. It teaches optimization techniques for audience engagement across different social media channels. Participants will also learn to design and implement a sustainable content engine, ensuring long-term multi-platform presence.
Opportunities for Paid Internships
A significant component of the programme is the opportunity for practical experience. Five selected participants will secure a paid internship at Monk Entertainment (Monk-E) . These internships will be based in Mumbai, India.
Monk Entertainment operates as one of India’s top digital media and creator management agencies. The internship offers a direct, hands-on experience. Interns will observe and contribute to the collaborative processes between digital creators, brands, and agencies. This exposure provides valuable insight into the industry’s operational dynamics and career paths.
Core Skills and Learning Outcomes
The MICA Social Media Influencer Programme is structured to develop a comprehensive skill set. Upon successful completion, participants will demonstrate the ability to:
- Develop a Unique Identity : Create and articulate a distinctive influencer identity. Participants will establish a consistent and compelling brand voice across all digital content.
- Master Platform Algorithms : Gain a deep understanding of how various social media platform algorithms function. This knowledge enables participants to formulate effective and data-driven content strategies.
- Leverage GenAI Tools : Proficiency in using Generative Artificial Intelligence (GenAI) tools for content creation. These tools assist in producing high-quality, scalable content efficiently.
- Optimize Brand Collaborations : Learn best practices for identifying, negotiating, and executing collaborations with brands. Participants will also acquire strategies for effective content monetization.
- Build a Strategic Roadmap : Construct a clear, long-term growth and revenue roadmap for their influencer career. This includes planning for sustainable digital presence and financial growth.
- Acquire Industry Exposure : Benefit from direct interaction with industry leaders through live masterclasses. The programme also offers potential for real-world application through competitive internships.
Interested individuals should review the official MICA website for application details and further curriculum information.