The Entrepreneurship Development and Innovation Institute (EDII), Chennai, will organize a three-day training program on Artificial Intelligence (AI) and Digital Marketing. The program, titled “Foundations of AI and Digital Marketing,” runs from January 7 to January 9 , 2024, at the EDII Chennai campus.
This initiative aims to equip participants with foundational knowledge in artificial intelligence and its practical applications in digital marketing. The program is open to students, graduates, entrepreneurs, and working professionals. The participation fee is Rs 5,000 .
Program Overview
The training combines conceptual learning with hands-on sessions. It will demonstrate how AI-driven tools reshape marketing strategies, enhance customer engagement, and streamline content creation across various digital platforms. The curriculum emphasizes real-world use cases and direct tool-based instruction.
Participants will receive a government certificate upon successful program completion. Low-cost accommodation options are also available for attendees requiring lodging during the three-day course.
Eligibility and Logistics
Candidates must be 18 years of age or older to enroll. A minimum qualification of Class 10 and basic computer literacy are prerequisites for participation. The training will be conducted at the EDII campus located in Chennai.
Course Content
The program offers a clear overview of essential AI and digital marketing concepts. The curriculum is structured to provide a robust understanding of both theoretical frameworks and practical methodologies:
- Artificial Intelligence Fundamentals: This segment introduces the basics of artificial intelligence, covering its core principles and demonstrating its real-life applications across diverse industries.
- Key AI Concepts: The training delves into specific AI concepts. This includes machine learning, which focuses on systems that learn from data; deep learning, a subset utilizing neural networks for complex pattern recognition; and large language models (LLMs), designed to process and generate human-like text.
- Marketing Principles: Participants will learn fundamental marketing concepts, strategies for understanding customer behavior, and effective methods for planning and executing marketing campaigns.
- Digital Marketing Channels: The program explores various digital marketing platforms. This includes strategies for search engines, social media channels, email marketing initiatives, and online advertising campaigns.
- Search Engine Optimization (SEO): This section covers techniques to improve website visibility and ranking in search engine results. Practical work will involve using industry-standard research tools such as SEMrush and Surfer SEO for keyword analysis and competitive research.
Practical Exposure
The program emphasizes practical application through hands-on training with leading AI and digital marketing tools. This ensures participants gain direct experience with technologies used in the industry:
- Jasper: An AI-powered content creation tool used for generating various types of marketing copy, blog posts, and articles efficiently.
- Canva AI: Applied for creating professional visual designs and developing impactful campaign graphics with the assistance of artificial intelligence features.
- SEMrush: Utilized for comprehensive audience analysis, in-depth keyword research, competitive intelligence gathering, and tracking website performance.
- Sprinklr: Employed for advanced social media analytics, monitoring online engagement, managing brand presence, and optimizing communication across multiple digital platforms.
Registration Details
Interested individuals can pre-register for the program by visiting the official EDII website. The registration fee is Rs 5,000 . Secure your spot and access further details atwww.editn.in. Enrollment is limited, and early registration is advised for this intensive three-day program.