Birla Global University (BGU) has opened applications for its MBA in Communication Management program. The university invites both students and working professionals to apply. Candidates can submit applications through the official website,forms.bgu.ac.in. The final date for application submission is June 31 .
Admission to the MBA program relies on two distinct parameters. The primary method requires candidates to possess a valid score from one of several recognized national management entrance examinations. These examinations include the Common Admission Test (CAT), Xavier Aptitude Test (XAT), Graduate Management Admission Test (GMAT), Common Management Admission Test (CMAT), or Management Aptitude Test (MAT).
For applicants who do not hold scores from these standardized tests, BGU offers an alternative selection route. Such candidates must appear for the BGU Entrance Test (BET). Following the BET, the selection process further includes two stages: a Written Ability Test (WAT) and a Personal Interview (PI). These components assess a candidate’s communication skills and suitability for the program.
Beyond entrance test scores, all prospective MBA students must meet specific academic eligibility criteria. Applicants need a recognized bachelor’s degree with a minimum of 50% aggregate marks. An equivalent Cumulative Grade Point Average (CGPA) is also acceptable. A concession applies to candidates from reserved categories, who require a minimum of 45% aggregate marks or equivalent CGPA in their qualifying degree.
MBA in Communication Management Program Details
The MBA in Communication Management program is specifically designed to meet the evolving demands of modern organizations. It targets individuals seeking to master strategic communication roles. The program’s pedagogy covers crucial areas such as brand communication, corporate communication management, and crisis management. It also includes focused training in media engagement and digital communication strategies.
Core Curriculum Elements:
- Integrated Communication Curriculum: This element blends core management fundamentals with specialized knowledge in corporate communication, branding, advertising, and public relations. It also covers digital media strategy and content management, providing a holistic view of the communication landscape.
- Digital-First Orientation: The program emphasizes proficiency in digital platforms and tools. It focuses on digital storytelling, effective use of digital communication tools, social media strategy, and data-driven communication. Students also explore emerging technologies relevant to the communication industry.
- Industry-Aligned Learning: Learning incorporates direct inputs from experienced industry experts, media professionals, and communication leaders. This approach ensures the curriculum remains current and relevant to real-world communication challenges and practices.
- Experiential Pedagogy: Students gain practical exposure through a variety of hands-on activities. These include live projects, detailed case studies, practical simulations, and mandatory internships. Regular industry interactions further bridge academic learning with professional practice.
- Career-Focused Outcomes: The program prepares graduates for diverse and impactful career paths. Graduates are equipped for roles in corporate communication, brand management, media strategy, and digital marketing. Opportunities also extend to public affairs and consultancy positions.
Shiv Shankar Das, Dean of the Birla School of Communication at Birla Global University, highlighted the program’s strategic importance. Das stated that the MBA in Communication Management reflects BGU’s commitment to addressing the evolving needs of organizations. He emphasized communication’s strategic role in leadership, governance, and brand building within these organizations. According to Das, the program aims to develop professionals capable of strategic thinking, ethical communication, and confident leadership in complex business environments.